Search engine optimization (SEO) has many aspects, including site assessment, on-site SEO, link building, code optimization, and content writing. An SEO company uses a combination of these services to come up with the best solution for your site, addressing whatever ranking problems and deficiencies affect it.
Site assessment is all about reviewing the overall performance of your site, looking for any deficiency, and analyzing reports of your current ranking in search engines. Assessment has two categories: simple and comprehensive.
A simple assessment mainly involves evaluating a few pages of your site, and looking for obvious problems. A comprehensive site review, on the other hand, delves into the more intricate part of your site such as HTML codes. It could include reviewing every page found in your website to find problems that could be corrected.
With the results of the assessment, the SEO consultant drafts a detailed plan for your site. This plan includes a complete over haul if necessary, but most often it simply contains strategic keyword placement, link building, and code optimization.
On-site optimization is like overhauling a car. To make an old car beautiful and functional once more, you need to repaint it, change some parts, make sure the brake is working, and upholster the seats, and so on. It is the same with site optimization. You need to address the issues found during the site assessment. Give your site a new look, if that is the case. If during the assessment, navigation seems to be a problem, change the navigation settings to improve visitor experience.
Part of on-site optimization is creating the right page title, a short but descriptive URL, a Meta description, and HTML code. Making a few changes (particularly the right ones) can significantly improve your site’s chances for a better ranking in a search engine.
Creating good links is still the best way to reach the top page. No matter how well written your site is or how good your design is, if you do not have any quality link, your efforts are useless. Link building is so intricate and complex that its significance to page ranking is quite hard to pin point. It’s appropriate to say that the links connected to and from your site all contribute to the overall site ranking. These links tell the search engines that your site might be relevant after all.
However, this fact should not be the sole criteria for link building. It does not mean that you have to buy links just to drive traffic towards your site because if the search engine found out about it, you might be penalized.
There are two things you should take note of about link building. One, the process is laborious and demanding. In some cases, it is expensive. Two, you may choose to do it on your own, or you could hire someone to help you with it. That is where a search optimization company becomes significant.
The SEO agency you are going to hire for the purpose of doing link building must be transparent on how are they going to create links for you. They should discuss it with you in detail. Moreover, they should give you analysis reports of how those links are performing throughout the duration of the contract.
You probably heard (or read) it a million times. Create a blog for your site. It really works wonders on any site. It is a way to tell search engine crawlers that your site is active, especially if you are managing a business site. Most business sites fall behind because of lack of updates. With content constantly being published, your site will survive the ongoing changes that search engines do to their algorithms. Two, it displays your expertise in the business you manage. Content writing could also be a branding strategy.
Companies like SEOExplode can help you in writing good content which can follow google webmaster guidelines, indeed, you are the sole person who knows your business more. However, without keywords correctly added to your articles, content writing might not be helpful. In addition to ensuring proper keyword density and placement, some firms offer content writing (or copywriting) to their customers. It does not hurt to let someone do your content or let an expert edit your articles.
Another aspect of content writing is creating press releases. These are very helpful especially if you are launching a new product or promotional campaign. If your SEO agency excels in content writing, the press release articles it could provide might just give your business a significant boost.
Quality Assurance Assistance
If you hired an SEO firm to plan and carry out optimization strategies, make sure that this kind of assistance is written in the contract. After the initial implementation, the process does not end there. Monitoring the progress is important. There should be a monthly or a quarterly report analysis. Through this quality assurance, you would know if the strategies are effective. If not, some changes could be done or perhaps, a few more days could be allocated to further confirm the presence of improvements.
If you do your own SEO and you’ve implemented these strategies but are not sure if they are actually working, you could hire someone to do an assessment for you. It is like an audit. Other companies offer such quality assurance assistance at rather affordable rates. After all, they’ll simply audit your site and make recommendations. It is up to you whether you’d follow their recommendations.
An SEO firm can have all of the services mentioned above. However, a single company cannot have expertise in all aspects of SEO. It’s possible that a given company can do a certain service excellently, but only achieves good-enough quality in delivering other services.